Research and reports

Animal welfare is a relevant criterion for 59% of Italians

Scale from 1 (not at all relevant) to 10 (extremely relevant)

• 1 4%
• 2 1%
• 3 4%
• 4 4%
• 5 11%
• 6 17%
• 7 15%
• 8 14%
• 9 9%
• 10 21%

Do crustaceans feel pain? 58% say yes

What might these animals feel in retail and restaurant conditions?

• They feel physical pain and stress 58%
• They feel some minor discomfort 10%
• They feel neither pain nor stress 6%
• Don’t know 26%

Most Italians would ban boiling alive and keeping in unsuitable conditions

% saying it “should be absolutely prohibited”

• Unsuitable tanks 64%
• Boiling alive 61%
• Bright lights / ice 51%
• Binding the claws 46%
• Sale while alive 37%
• Transport while alive 32%

Live crustaceans make 39% less likely to choose a restaurant

Does seeing live crustaceans on display make you more or less likely to choose a restaurant?

• Much more likely 6%
• More likely 9%
• Neither more nor less 28%
• Less likely 17%
• Much less likely 22%
• Don’t know 7%
• Never choose seafood restaurants 11%

74% would consider switching shops for one that avoids painful practices

Would you be willing to switch your shop or restaurant?

• Definitely yes 44%
• Probably yes 30%
• Probably not 10%
• Definitely not 3%
• Don’t know 13%